Norwegians drink more coffee than anyone else in the world. In rural Norway, getting invited in for coffee can sometimes seem to be the central form of social interaction. In the last twenty years, a café culture has flourished throughout Norway, and as a result, consumption of the drink has expanded massively, with an average Norwegian now drinking about five cups of plain black coffee per day.

Therefore, it was only natural that The Little Coffee Bag Co made links with the country and agreed an exclusive distribution contract with Norwegian company Rettover.

The deal will see Rettover having full rights over The Little Coffee Bag Co within the Scandinavian country  – supplying the bags to thousands of its coffee-hungry inhabitants.