Just twelve months after turning down investment offers from some of the country’s most well known entrepreneurs on Dragon’s Den, The Little Coffee Bag Co are bursting with pride at having signed a deal with the world’s most famous department store, Harrods.
The store, which occupies a 5-acre (20,000 m2) site and has over one million square feet (90,000 m2) of selling space in over 330 departments is the biggest department store in Europe, and is notoriously exclusive regarding the products that it sells.
The Harrods motto is ‘Omnia Omnibus Ubique—All Things for All People, Everywhere,‘ and several of its departments, including the seasonal Christmas department and the Food Halls, are world famous.
The Little Coffee Bag Co have designed an exclusive range for the luxury department store – including a mixed Trio Box with a retail price of £14.95 and the spectacular assorted Giftbox containing 40 little coffee bags for £49.95.
Up to 300,000 customers visit the store on peak days, comprising the highest proportion of customers from non-English speaking countries of any department store in London – providing The Little Coffee Bag Co the perfect opportunity to introduce their brand into a whole host of different nationality markets.
Speaking of the contract, founder and director of The Little Coffee Bag Co Carrie Bate said:
When I turned down the investment from the Dragons, I thought ‘this is either going to be the best or worst decision that I have ever made,’ but now, having ‘gone it alone’ and seen the business go from strength to strength over the past twelve months since the airing of the show, I now know that I made the right choice and am very proud of my achievements.”